Getting Quality Inbound Links and Search Engine Optimization

It’s the wish of every online blogger to be the known king of the hill. When it comes to search engine optimization (SEO), to be king of the search engine hill is to have as many people link your site to theirs. One-way.

Search engine optimization is a method of preparing a site for good ranking in search engine queries. Methods on optimization vary between legitimate ways like continually increasing content relevancy and ease of navigation to tricks like keyword stuffing, link farming, etc.

The term used for people to have your site linked to theirs one-way is to have an inbound link. With search engine giants like Google and its PageRank system, it places significant value on the amount of links pointed to your site because it is considered a vote of confidence and relevance by that site.

As stated by Google: “In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.” And a large vote of confidence online not only means fame but most probably even fortune. This is because the relevancy of a site causes it to rank better in the search engine search strings, drawing more attention from consumers and inviting revenue from companies willing to pay to appear on the same site.

In effect, one-way inbound links are now as valuable as gold.

So far, there are five worthwhile ways to acquire inbound links:


    1.Wait for Offers. The normal way of getting inbound links. This tactic is the most ethical of the strategies. This tactic banks on the fact that if the site has good content that is constantly fresh and entertaining, with a navigation system that does not require rocket science, people will eat it up. Offers will come of their own volition. Then you get your links.

    2.Play Musical Chairs. A cunning way of getting inbound links applying reciprocation with a twist. Reciprocation is the most common form of getting links which doesn’t hold much water with page ranking systems of search engines.

Normally search engines can sense reciprocal links, but if reciprocation is layered, i.e. indirect, it takes the engine much more work to perceive it, requiring more intricate algorithms. The fee for doing this trick is steep, though. You have to have more than one website. Some people make a pretty penny putting up links one-way.

    3.Apply for Inbound Links. No, it’s not a crime to endorse your site. You can submit your site for assessment at people-run directories whose interests run into the subject matter of your site.

If the world wide web is the analogy of the earth, a directory can be best described as a town, where nearly everybody knows each other. Any new arrival gets a thorough once-over and the whole town votes to see if you can get to stay.

    4.Links for Sale. Some high-ranking sites are willing to sell their outbound links to the highest bidder. Sites that are popular with PageRank or other search engine ranking systems use this extra capacity for extra income sometimes.

However, the snag to this is that the sites are only mercenary, selling their sites for rent. You have no link-equity other than the amount of cash you shell out to maintain existing on their site. Search engines such as Google are actively trying to weaken these efforts as it degrades the significance of their search engine results.

    5.Be Generous, Distribute Content. Of all the strategies said, this is a extremely worthwhile means of obtaining better quality, legitimate one-way links. You give other websites a reason to put a link on their sites to point in your direction.

All sites are always searching for updated content for their sites. A site cannot expect to stay number one in relevancy if they just upgrade the content of their sites once every month. Most of the time these sites will even pay for updated online content to a slew of writers. For a discounted offer, you can have a “about the author” link posted on the site with your own content. Be creative. The solution is to make it mutually beneficial.

Ultimately, all it takes is a little patience, elbow grease, and luck. It pays to merely be honest and stick with the stuff you like to talk about. You don’t regret eating up the time and you enjoy the process.
 

ABOUT THE AUTHOR

Bob Schwartz, is the founder of Promotions Unlimited,an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst.  You can contact Bob via e-mail at  seo711@gmail.com or visit his San Diego legal directory at:  http://www.sandiegolawyerforyou.com/special.htm