Some people achieve a top 10 placement in a major search engine and get plenty of traffic. Others do the same but get nothing. Why?
Simple. The first group selected keywords that many people are searching on, and the second did not! Webmasters must choose keywords wisely. The keywords you believe to be perfect for your site may in the "real world" far from what people are actually searching for. You MUST find the optimal keywords for your site, use tools such as WordTracker. Choose two or three highly targeted phrases for each page of your site. Never include general keywords such as "law" or "accident" (for a San Diego accident lawyer site) this will only waste your time and dilute any chance of a top ranking for a more popular concise keyword phrase!
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