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| Search Engine Optimization for Law FirmsBy Bob Schwartz, CRS, GRI ©2005 Promotions Unlimited All rights reserved. Is engine optimization worth the cost? The answer is it depends on your return on investment potential vs. other methods of getting targeted traffic (potential clients) to your site.
Keep in mind, true search engine optimization requires a lot of custom design and coding work. This specialized work does not come cheap. Plus, what many will not tell you, is that any true website optimization requires regular monthly updating/re-coding to maintain your site’s ranking.
New websites are constantly being created and re-worked, all vying for top search engine placement. Combine this with constantly changing algorithms of the search engines and you realize why true website optimization is an on-going process. Sure, there are many quick fix pitches to achieve top search engine rankings in a matter of days or a few weeks. Don’t fall for such pitches as the majority are outright scams and/or of such a nature that violates the search engines rules/polices and therefore could and have caused websites to be banned from a number of search engines.
When you think about it, there really isn't anything in life that is a real overnight success. Nor is there a whole lot of luck involved in successful endeavors. Take movie stars and musicians, for instance. Many of them are said to be an overnight success by the press because it makes for a good story. However, 99% of the time if you check what those successful stars were doing before they were "discovered," you'll find that they were plugging away at their artistic endeavors for years and years. Just always keep in mind that if you truly want a successful website it will require constant work. This is true for any website, optimized or not. Many firms spend quite a lot to develop their sites and may only update them once a year. Such a stagent site is fine if you are not interested in search engine rankings. If you want to achieve higher rankings than the majority of competing firms, monthly revisions are mandatory. Lastly, (yes, here comes the plug) if you want to maximize your return on investment, for most small to medium firms, it would definitely pay to advertise with our network of existing city-specific, high ranking, legal directories. In essence, going this route, your firm can have the page one exposure for the key word phrases most likely to generate new clients for your practice. We have the confidence in our service to offer new clients the opportunity for a fully functional photo listing for four months for about the cost of a good lunch! Yes, just $40 (and no further obligation) you can easily prove for yourself the cost effectiveness of our service. Good luck! Copyright 2005 Promotions Unlimited. City specific legal directories. All rights reserved. We have a FREE program for reciprocal legal links where your firm can be linked to 15 high traffic legal sites in just a few easy steps....just CLICK HERE! Also, new for 2005 - Get noticed on the Internet and get powerful links back to your firm's website, totally FREE! We are accepting informative legal articles on helpful information the general public should know about your legal practice area. Your by-line will be hyper-linked to your firm's website from all of our high-placement legal sites. Legal articles must be general in nature and not publicity for you firm or your individual accomplishments. Naturally, we reserve the right to accept or reject any legal article. Please attach your legal articles as a MSWord file and email to: bob@websitetrafficbuilders.com Are legal websites are: |