Law Firm Search Engine Ranking & Reciprocal Linking
By Bob Schwartz, CRS, GRI ©2003 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.
The popularity of your law firm’s site is an important attribute the search engines consider when listing relevant sites in response to a search. Search engines will comb through a website, and store pertinent information about that site, including the links to other websites.
The more websites it finds with your URL in the code, the higher your site popularity is rated. This is not something you can easily attain, and for some nearly impossible.
Search engines are still the number one effective means of Internet legal site promotion.
True law firm reciprocal links will have a direct impact on your law firm’s web site.
Your Law Site Must Grow In Popularity
Reciprocal link exchanges are a mutual agreement between one site owner and another, whereby owner 1 displays owner 2's site URL on his website, and in exchange owner 2 will display owner 1's site on his.
According to search engine optimization experts, follow 2 basic rules when considering trading links.....
- RULE #1 Sites should have less than 20 outgoing links per page.
An outgoing link is like a vote for another website. Have too many links and the value of the vote diminishes. Search engines recommend a maximum of 20 outgoing links per webpage in order to 'pass PageRank' to the link advertisers. - RULE #2 Your link must be on a webpage editorially relevant to your website.
Too many webmasters make the mistake of trading links based solely on PageRank. The real number one cireta really should be a simular themed site. Search engines will immediately recognize your link is out of context if you do not follow this rule. Instead of helping your ranking, out of theme links will down-grade your standings. Legal sites should only trade links with other legal or legal related web sites.
Below are incomming link graphs for our San Diego lawyers directory and our Los Angeles – Orange County lawyers directory.. As you will see it takes thousands of links to be on page one of the search engines.
An easy way to start or boost your quality incomming legal links is through our free legal linking program. For full details, please click: legal law firm linking program.
In many areas, the Internet is generating many more qualified legal client prospects than any other advertising media.
Copyright 2005 Promotions Unlimited - search engine optimization - All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited, an Internet legal directory (CA, TX & Las Vegas) publisher and search engine placement technology analyst. You can contact Bob via e-mail at seo711@gmail.com or visit his San Diego legal directory at: http://www.sandiegolawyerforyou.com/special.htm