Strategy to improve your legal websites search engine standings
Or Increase your traffic & Internet new client acquisition
By Bob Schwartz, CRS, GRI ©2006 Promotions
Unlimited all rights reserved.
This material
is subject to copyright and any unauthorized use, copying or mirroring is
prohibited
Increase your incoming LEGAL links
Incoming links are valuable,
although their importance has been diminished as part of the last Google
algorithm update. It is important to stay away from link scams in favor of
direct links to legal themed sites. In addition, I would strongly suggest that
you set up minimum link standards when considering potential link partners:
A. Google Page Rank of 3 or
higher.
B. Maximum of 20 links per
page.
C. A direct hyper-link from
the site’s Index page to the link page(s).
D. Link page is static html
only!
E. Any link is ok, but one
with your keyword(s) is the best way to go.
For
example:
OK
link:
http://www.legal-advice-library.info Legal site that provides extensive,
free informative legal articles and legal resources for California, Nevada and
Texas.
Preferred link:
Legal advice articles Legal site that provides extensive, free informative
legal articles and legal resources for California, Nevada and Texas.
F. Good, short descriptions,
so you can get some additional traffic while providing the duel benefit of
higher search engine standings.
G. If your potential link
partner’s link page is a ‘framed’ page or opens clicked on links in a ‘frame’
avoid the trade.
H. Check your link
popularity as well as your competitor’s link popularity on a regular basis to
gage your linking plan’s progress. *Note,
email me for totally free link
popularity software that will allow for you to do this and more for six of the
largest search engines. (Windows only)
I. Make sure you only do
direct trades and not triangle links. For example, site A requests that site B
trade links. Site A does not intend to put site B’s link on their domain but, on
another affiliated site C. This is a poor trade for site B.
J. Make it EZ for your
potential link partners to view your link requirements and cut/paste your link
code into their site. As an example, you can view our link instruction page at:
http://www.sandiegolawyerforyou.com/partner-signup.htm
As a free
service exclusively for the legal community, our fourteen top rated legal
directories have just implemented a free reciprocal award linking program. There
is no obligation to join our directories and our top rankings will create
valuable link backs for your firm’s website. To check out the program, just
click here,
http://www.sandiegolawyerforyou.com/partner-signup.htm
Quality
incoming links are critical to improved rankings and therefore, increased
business. With a good linking program in place, your firm’s site will soon reap
the true potential the Internet offers legal firms.
Copyright
2006
Promotions Unlimited. All rights
reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal
directory sites. Houston lawyers
http://www.houston-texas-lawyers-attorneys-directory.com, Dallas lawyers
http://www.dallas-fort-worth-texas-lawyers-attorneys-directory.com, Los
Angeles lawyers
http://www.la-orange-county-lawyers-attorney-directory.com, San Jose law
http://www.san-jose-ca-lawyers-attorneys-directory.com
Lawyer Web Sites &
the Internet
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