All About Off Page SEO

Search Engine Optimization, or SEO, is a science of sorts that would enable you to pledge a advantageously well-known position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a vital importance in the success of your online enterprise.

On page and off page are the two types of SEO. This article will tackle the latter. Off page SEO is in regards to what you need to do to receive a high page rank (PR) for your website subsequent to the time it has already gone live. These are the things which you actually complete OUTSIDE the pages of your website, hence the name of this type of SEO.

What are these steps?

Well, all of them are concerned with enhancing your link status. Your link popularity signifies the number of back links your website has. To see your website’s current link popularity, head over to www.linkpopularity.com and use the free tool that is there. The higher your link popularity, the higher your PR will be.

increasing your link popularity involves building the number of websites that will link to yours. Unfortunately, this is easier said than done. It’s not lke you can just get reciprocal links like “you link to me and I’ll link to you.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website only.

The top way to do this is by ensuring that you have unique, highly informative content within your website. Really, this is the premier strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

Article marketing. There are tons of article directories on the Internet. You could submit articles to these websites. For every submission, you will be given a resource box where you are able to introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would really really help in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a scary task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.

Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be given a signature box, which would appear in your every post. In your signature box, you are able to leave a link to your website. Then post as many essential messages as you are able to. And then once again, for every post you will make, you’d have a page linking to your website.

Advertise at www.craigslist.com . Now here’s a fresh strategy. The website www.craigslist.com is a famous classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. You just have to go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t even matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.

Also, look for people who are willing to include your list in their pages. The easiest way to do this is to use the free tool at www.webconfs.com/backlink-builder.php

Try triangular linking. As was mentioned earlier, Google despises reciprocal linking. However, triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet!

ABOUT THE AUTHOR

Bob Schwartz, is the founder of Promotions Unlimited,an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst.  You can contact Bob via e-mail at  seo711@gmail.com or visit his San Diego legal directory at:  http://www.sandiegolawyerforyou.com/special.htm