All About Off Page SEO

Search Engine Optimization, or SEO, is a science of sorts that would enable you to certify a advantageously high up position for your website in search engine results pages (SERPs). And since 80% of your traffic comes from the search engines, SEO methods take on a important importance in the success of your online enterprise.

On page and off page are the two types of SEO. This article will tackle the latter. Off page SEO concerns what you need to do in order to receive a high page rank (PR) for your website after it has already gone live. These are the things which you actually complete OUTSIDE the pages of your website, hence the name of this type of SEO.

What are these steps?

Well, all of them are concerned with increasing your link and its reputation. Your link popularity denotes the number of back links your website has. To check your website’s current link popularity, go to www.linkpopularity.com and use the free tool that is there. The higher your link popularity, the higher your PR will be.

building your link popularity means increasing the number of websites that will link to yours. Sorry to say, this is easier said than done. It’s not like you can just get reciprocal links like “you link to me and I’ll link to you.” Google, in particular, hates reciprocal linking. You have to get unilateral links to your website only.

The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the top strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

Article marketing. There are thousands of article directories on the Internet. You are able to submit articles to these websites. For every submission, you will be assigned a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would really really help in increasing your own page rank. In addition, if you will submit only one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a frightening task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.

Forum marketing. There are online communities committed to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would show up in your every post. In your signature box, you are able to leave a link to your website. Then post as many significant messages as you are able to. And then once again, for every post you will make, you’d have a page linking to your website.

Advertise at www.craigslist.com . Now here’s a novel strategy. The website www.craigslist.com is a famous classifieds website with a PR7 score. A PR7 score is amazingly high! To have a link in a website like this would give a significant boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t even matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.

Also, look for partners who are willing to include your list in their pages. The simplest way to do this is to use the free tool at www.webconfs.com/backlink-builder.php

Try triangular linking. As was mentioned earlier, Google despises reciprocal linking. However, triangular linking is one way of going around this drawback. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet!


ABOUT THE AUTHOR

Bob Schwartz, is the founder of Promotions Unlimited,an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst.  You can contact Bob via e-mail at  seo711@gmail.com or visit his San Diego legal directory at:  http://www.sandiegolawyerforyou.com/special.htm