All About On Page SEO

When doing business online, you will soon discover that it’s all about the traffic. Traffic refers to the number of internet users you’d be able to generate for your website. Traffic is and will always be the core of any online site. After all, what good is a website when there’s no one there to search through its pages? If no one knows about your digital products, then they won't be successful. Who will benefit from your services when no one will get to search through their existence?

Different to what many people believe, causing traffic for your website does not start right after your pages are put on the web and have gone live. Traffic generation tactics start at the very moment you are theorizing an idea for the website itself.

This is specifically what on page search engine optimization (SEO) is all about. It is concerned with ideas that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant inquiry.

Keyword selection. Choosing the precise keywords is essential to the success of your website. Keywords are the prevalent search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com .

Keyword placement in content. Content is the master of the internet. But even the master needs support. Populate your content with the proper amount of keywords. You should seek out at the very least a 2% density level, meaning that the best keywords will be mentioned at LEAST twice per every 100 words.

META tags. META tags are HTML codes. They don't actually have a bearing on the physical appearance of your web pages, but they do let the search engine spiders know that such web pages are accurate for a specific query. Always include the following META tags on the top portion of your source code. You can copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.

<META NAME=”Author” CONTENT=”your name here”> <META NAME=”Subject” CONTENT=”the subject of your site”><META NAME=”Description” CONTENT=”description of your site”><META NAME=”Keywords” CONTENT=”your keywords here”><META NAME=”Revisit-after” CONTENT=”14 days”><META NAME=”Rating” CONTENT=”General”><META NAME=”Robots” CONTENT=”All”>

ALT tags. ALT tags are the text that appears every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

•Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.

Focus. Don't forget, search engines will scrounge through your website page by page. Each page is a different project completely. Focus is the key. Ensure that each one of your web pages focuses on a particular keyword or key phrase. If there is an article in that page, make sure that the article only discusses and includes one keyword or key phrase from the list you have made. Also, it helps greatly when you name the page file in a manner that includes the keyword or key phrase it is focused on. For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Following these guidelines would aide you a lot in ensuring a favorable position in search engine results pages. In turn a sustainable and sufficient volume of traffic would be guaranteed and that would make your website a genuine success.


ABOUT THE AUTHOR

Bob Schwartz, is the founder of Promotions Unlimited,an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst.  You can contact Bob via e-mail at  seo711@gmail.com or visit his San Diego legal directory at:  http://www.sandiegolawyerforyou.com/special.htm