Web Site Ideas to Maximize Your Time

© By Bob Schwartz, CRS, GRI co-owner of http://www.websitetrafficbuilders.com

Let's address a problem that has probably cost you a lot of money, time and aggravation over the years.

I'll preface this by saying that many of the Internet prospects you deal with in your career will likely be good, honest people. But it seems the inquires generated through Realtor web sites cause even the best, most honest, potential clients, to, either intentionally or unintentionally, waste your time.

As a professional in this industry, your time is the one thing you can't afford to waste. If you run out of money, you can always make more. But if you run out of time... All the money in the world won't help you.

So there's a good argument to be made for the notion that time is much more valuable than money.

The impersonal nature of the Internet and ‘instant response’ culture promoted by it can be detrimental to efficient agent time management.

If you have a popular web site or hope to have one, you will notice that quite a large percent of the inquires requesting property availability, neighborhood/school facts and recent sales data, never contact you, or reply back to your emails after you have sent them their requested information.

Actually, with popular sites these time wasters can be a very serous problem. You’ll notice I said ‘can be’ in the preceding sentence. If you follow my suggestions below, the occurrence of this happening through your site will be drastically reduced or eliminated entirely.

Continued in next column...

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Naturally, there will be many who will take exception to my ideas but these same agents are the ones that may show a $750,000 home without even asking one pre-qualification question. Averaging over 200 unique visitors per day to my own site, I know my suggestions really can benefit those of you who implement them. These are not theoretical ideas, but, field tested and proven techniques.

#1. Show the current average home prices for your area on the entry page of your site

This one step will dramatically reduce the ’dreamer’ type of email.

#2. All inquiry forms on your site should be set up so that if vital information is omitted, the form will remind the visitor when they try to submit it that the fields need to filled in for the form to work. 

What information you want is up to you. Many times, personally, I do not require the phone number. This is because I feel that many may fear unwanted  ‘sales’ calls. Plus, after all they are contacting me via the Internet vs. my toll-free phone number!

I do require the following basic information:

A.     Full name

B.     Address

C.     Email address

D.     Working with an agent? Yes or No!

Depending on the form, other information will be required. Keep in mind, these people know about you and are requesting your time . . .If they will NOT provide you their basic personal information, how serious can they really be?

Perhaps, key to saving your valuable time is my last suggestion:

Immediately upon receipt of an inquiry from your site, you or your assistant should reply with a request for some small bit of additional information. If you do not receive a timely reply to your inquiry, why invest any more time on this inquiry?

What should you ask for depends on the type of inquire. I ask for such information as:

Time frame, area of town they my want, will they be available to preview property, would they consider a condominium, etc.

Individual Realtor web sites are an important tool in every agents
productivity.  Like any tool, you must learn how to use your web site to its full potential.

Proper time management is key to any successful business. Management of your Internet inquires will increase your productivity! "Until you value yourself, you won't value your time. Until you value your time, you will not do anything with It." -M Scott Peck

 For additional insights into the Internet productivity, search engine placement software programs web site promotion, visit: www.websitetrafficbuilders.com

Bob is a Certified Residential Specialist, associate broker with Century 21 Award in San Diego Ca. & co-owner of http://www.websitetrafficbuilders.com. web site placement specialists and
distributors of Epson compatible inkjet cartridges. Bob can be contacted at: seo711@gmail.com

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