Search Engine Optimization Features The Web is now estimated to exceed more than 800 million webpages, and most major search engines are only indexing less than 10 percent each (1999: NEC Research Institute). Indexing is what a search engine "spider" or "bot" does when you submit your site to that search engine. The spider/bot goes out, scans your site for the critical features we will be telling you about, and adds it to its database. Do you know the difference between a "search engine" and a "directory"? Search engines (AltaVista and HotBot, for example) use programs to search the Web and create their databases, while directories (like Yahoo) use human beings to decide whether and where to list websites. That is why sites have a better chance of being listed in search engines than in directories. Good Source Coding Helps Before you pursue having your site added to search engine and directory <text>Sites have a better chance of being listed in search engines than in directories.</text>databases, consider checking it and updating it for optimal elements. For example, you'll want to be sure that you have complete meta tags, especially on your homepage, which are important for search-engine bots. You can view your site's meta tags by clicking View on your browser's menu and then clicking on Source or View Source. This will show you the source code for your webpage. At the top of this page you want to see code like meta name="description" and meta name="keywords" with text following. To optimize these meta tags, be sure they are as complete as possible. Building keywords into your description is important. Bear in mind that descriptions are also what the search engine query result shows as the description of your site, so make it as interesting/sales-worthy as you can within the first dozen words. The meta tag for your keywords should list your most important keywords first, since some search engine spiders only index a finite number of words. Another important source code to have is a complete and descriptive title tag, which generates the words that appear at the very top of your browser window. Use your critical keywords in this tag and don't worry so much about "Welcome to" or the generic name of your company. There are three major types of Meta Tags: - Title Tag - Though not technically a Meta Tag, the title tag is what search engines use to refer to your site. So select a descriptive title that will attract visitors. The title tag will also appear as a surfer's bookmark or favorite listing if they book mark your site.
- Description Meta Tag - This tag is what appears in the search engine as the description for your site. This is another good place to use words that not only describe your site but that surfers might use to find your site.
- Keyword Meta Tag - The keyword tag helps you select the words that you want your site to be searchable under. It is best to include specific terms. For example, "car pricing" is more effective than just "car" It is also recommended that you include plurals and common misspellings in addition to your company name, products, and services offered.
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