Search Engine Optimization Features  - websitetrafficbuilders
Search Support for your Graphics
 
Another important aspect of code that can help you in several ways is your alt tags. Alt tags are the words or lines of text that appear when you move your mouse ("mouse over") a graphic (photos, clip art, and so forth). Since search-engine spiders don't recognize images, if the majority of your homepage is made up of images, you're not leaving it much to go on without alt tags.

An example of how to write an alt tag looks like this:

<IMG SRC="images/shop_b.gif" ALT="Shop for Oriental Rugs Online">

The first portion refers specifically to the image file and the second portion is the text that appears during the mouse over.

Alt tags ought and need to be used with all images. Remember, browsers allow Internet users to surf with their graphics feature turned off for faster loading, so if you do not have alt tags and no other distinguishing text, a visitor to your site under these conditions would see virtually nothing at all! Besides, alt tags allow you to more fully describe the image the visitor is seeing.

Weaving critical keywords into these alt tag descriptions can help improve your chances for a better search ranking. Search-engine spiders can scan the text of the alt tag code, adding it to the ensemble of your other optimized site features.

Alt tags also allow people with vision problems to more easily access and navigate your site