web site promotion - search engine placement

Search Engine Optimization Features websitetrafficbuilders
Read In and Between the Lines
 
 
Let's talk about what's on your web  page that can help with your search-engine ranking.

We've already told you search-engine bots do not recognize images, so you'll want to incorporate alt tags to compensate. What folks also don't often realize is that an image does not necessarily just equal a picture. Some webpages are designed wholly of images, from headlines and navigational links (otherwise known as "buttons"), to paragraphs of copy and the photos associated with them.

Unfortunately, though these graphical creations usually look terrific, this kind of webpage construction can undermine your search-engine optimization efforts. Search engines look for text, text in the headline, text in the navigational links, text in the body of your page. If you plan on using your homepage URL as the only page you submit to search engines, there better be a decent amount of text on that page

Since search engines look for this text, you'll want the text you do have to accurately reflect the core keywords of your business. Make sure at least your top keyword is in the headline of your page, and that the others are well-represented (repeated two or three times) throughout the rest of your page, particularly in the first 200 words of text (some search engines do not index beyond 200).

In addition, take those critical keywords (about five) and make them into hyperlinks to other parts of your site. Search-engine bots recognize the HTML code for hyperlinks above other text. An example of this would be if you're trying to sell picture frames on your site, you could have a sentence of text saying, "Our selection of picture frames is unparalleled online," where the words "picture frames" are hyperlinked to that main section on your site.

Let us examine your web site's potential!  The vast majority of web site designers, do just that . . . design good sites.  Often they do little, if any, real url promotion (usually just submission and basic meta tags).

Improving a site’s position within a search engine means more hits and more revenue.  Improving position in several engines means gaining an edge over competitors.  The services Promotions Unlimited provides are a "must" for anyone who wants to increase traffic to their site, improve revenues, and out-smart  their competitors.