By Bob Schwartz, CRS,GRI

Many have already heard the all the basics in creating traffic to your site. I’m not going over the basics of providing good quality content, packaged through a good web design, and positioned high on the major search engines through careful keyword optimization.

I’ve seen many agents that have done all the basics above, but have overlooked a very simple, yet highly effective way to promote your site.

I’m referring to the fact that everyone should create a signature file for any and all e-mail messages that they send! If your not using a signature file, your are wasting valuable time as well as missing a great oppurnity to promote your site.

Most e-mail programs allow you to specify a signature of some kind.. usually you can set it up in the preferences or options. The popular MS Outlook Express as options for setting up many signature files. You can even specify a default signature file to be added to all your emails automatically.

Below is my basic signature file:

Sincerely,
Bob Schwartz, CRS, GRI
Promotions Unlimited
High Traffic Legal Internet Directories
http://www.sandiegolawyerforyou.com/sample-listings.htm
Guaranteed Search Engine Promotion -
Epson inkjet cartridges @ Huge Savings:
http://www.websitetraficbuilders.com

If you examine the above, you’ll notice some basic factors you should heed when creating your signature file:

A.      After your name, keep the file to six or fewer lines.

B.      Have your company name right after your name.

C.      Keep each line fewer than 65 characters.

D.      Make sure all URL's fit on one line (URLs that have line breaks may not work).

The key to a successful signature file is the hyper-link to your site. You want the reader to be just one click away from your site. Without having a hyper-link here, the reader would have to cut & paste your text URL into their browser window.

E –mail signatures files are effective, yet subtle way to have readers visit your site. They let people find out further information about you, your company and your service. Plus, they are an established e-mail fundamental practice.
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