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WHY USE VIDEO on your blog/website:
People in the U.S. have steadily increased the amount of time they spend watching videos online, as Google’s YouTube remains by far their preferred video site, according to a study.
In July, almost 75 percent of U.S. Internet users watched videos online, up from 71.4 percent in March, according to comScore Networks.
The monthly time spent watching videos went up to an average of 181 minutes per viewer in July from 145 minutes per viewer in March, according to comScore.
People in the U.S. are also watching more video clips. In July, the average user watched 68 clips, up from 55 clips in March.
Overall, almost 134 million U.S. Internet users watched a little over 9 billion video clips in July, up from 126.6 million people and a little over 7 billion clips in March.
In July, Google ranked as the top provider of video clips, serving up 27 percent of the total — almost 2.5 billion clips — most of them via YouTube, comScore said.
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